A degree alone may not be enough to get noticed. Recruiters, collaborators, and even future clients often meet your online profile before they meet you in person. That’s why building a personal brand while studying at ESSEC Asia-Pacific is not only encouraged, it’s essential. From LinkedIn to blogging to student clubs, here’s how ESSEC students build their reputation before graduating.

1. Craft your digital identity

At ESSEC, students are taught how to present themselves online in a way that reflects both who they are and where they want to go. In workshops led by marketing professionals like Joe Escobedo, students learn how to polish their LinkedIn profiles and create content that resonates.

Some practical tips shared during these sessions include:

• Write a clear headline: Instead of just listing your role (e.g. “Business Student”), try a value-driven format like “Marketing Student | Helping brands engage Gen Z through digital storytelling.”
• Use the ‘Featured’ section: Upload examples of your work, such as class projects, internship deliverables, event photos, or media features, to visually bring your experience to life.
• Personalize your connections: Instead of clicking “Connect” blindly, share why you admire their work or how you hope to learn from them. It makes a difference.

2. Share your journey through blogging

Writing is one of the most powerful ways to reflect and amplify your voice. Students like Vanessa Lai have used blogging to talk about their learning journey, internship experiences, and lessons from international exposure. These posts help students clarify their own thinking and offer value to others navigating similar paths.

Blogging doesn’t have to mean long essays. A LinkedIn post, a Medium article, or a quick summary of your top takeaways from a course or event can show your perspective and interests.

3. Engage in public speaking opportunities

Events like TEDxESSECAsiaPacific allow students to share ideas that matter to them. Whether they’re discussing sustainability, leadership, or personal growth, the experience sharpens their ability to communicate clearly and confidently.

Public speaking also reinforces your credibility. Even participating in panel discussions, classroom presentations, or hosting club events can make you more memorable and signal thought leadership to others.

4. Leverage student clubs for branding

Student clubs aren’t just social. They’re strategic. Clubs like the Thrive Marketing Club often host industry panels, skills workshops, and networking mixers. Being an active member or even leading an initiative shows commitment, leadership, and initiative—all qualities that strengthen your personal brand.
You also gain visibility among peers, faculty, and external guests, helping you build relationships that could open doors later.

Start building your brand today

You don’t need to wait until graduation to start building your brand. Every post, event, and conversation you engage in at ESSEC can help shape how others see you and how you see yourself. By being intentional, visible, and authentic, you can build a brand that reflects your present self and future potential.