For French student Madeleine Chave, the journey from Sephora to the ESSEC Asia-Pacific campus in Singapore has been one marked by curiosity, ambition, and a clear vision for the future of luxury. With a strong background in e-commerce and digital innovation, Madeleine joined the MSc in Marketing Management and Digital (MMD) program to refine her expertise and explore how technology, data, and customer experience intersect within the luxury and premium industries.

“I wanted to deepen my knowledge of marketing and the luxury sector,” she says. “This program was the perfect opportunity to combine academic excellence, international exposure, and real-world learning.”

A Foundation in Digital, Built in Beauty

After completing the ESSEC Global Bachelor of Business Administration (GBBA) at Cergy—including a semester abroad at Trinity College Dublin—Madeleine gained hands-on experience with iconic beauty and wellness brands. She first joined Johnson & Johnson as an e-commerce intern before spending a transformative year at Sephora.

“At Sephora, I led a business case on Digital Try-On technologies. From research to presenting to the Chief Digital Officer, that project sparked something in me—it showed me how digital innovation can reimagine the customer journey.”

Her role in Sephora’s Innovation & E-Business Performance team left a lasting impression and motivated her to further explore the impact of tech-driven strategies within the luxury ecosystem.

Why ESSEC and Why Asia?

Rankings and reputation played a part in Madeleine’s decision, but it was the program’s hands-on, future-facing structure and the international diversity of the cohort that sealed the deal.

“The quality of our lecturers, the study trip, and the Luxury Deep Dive Week were all highlights. We’re learning marketing that’s not only current and also forward-thinking.”

Now based in Singapore, she has embraced the opportunity to explore Southeast Asia’s dynamic markets and observe how consumer behavior is rapidly evolving across cultures.

“I’m particularly fascinated by how data and emerging tech can transform customer experience—while preserving the brand heritage luxury is known for.”

Designing a Future at the Intersection of Strategy and Innovation

Madeleine’s vision for her career is clear: to step into a leadership role at a global luxury or premium brand where she can marry analytics, strategy, and creativity.

“In 10 years, I see myself in an executive position, helping brands balance performance with authenticity, growth with sustainability. I want to lead with intention, insight, and impact.”

Her passion lies in using technology as a tool to drive meaningful change and emotional connection. With a strong digital and analytical mindset, she hopes to guide luxury brands through the next wave of transformation.

Leadership on Campus and Beyond

Beyond the classroom, Madeleine is a Career Ambassador for the MMD cohort, a role that allows her to mentor peers, facilitate networking, and lead conversations around professional growth.

“It’s helped me build leadership and public speaking skills—and it’s also given me a chance to give back to the ESSEC community.”

She’s also active in the Consulting Club, contributing to projects that sharpen her strategic thinking.

“These initiatives remind me that leadership isn’t about always having the answers—it’s about learning, listening, and being resourceful.”

Advice to Future Students

“Be proactive and intentional. This program gives you a platform, what you build on it is up to you. Don’t shy away from tech, from numbers, from trying something new. Your growth lies in the discomfort.”

Madeleine’s Singapore Favorites

Top hangout spots:

• Ya Kun Kaya Toast – The ultimate breakfast treat
• Tiong Bahru – Great cafés and calm streets to unwind
• ION Orchard – When I need retail therapy

Food picks near and far:

• Chicken rice – Simple but perfect, you can find good versions all around

Weekend favorites:

• Café hopping
• Scenic walks
• Pilates
• Weekend escapes to Malaysia