The transition from academic study to leadership in luxury brands represents one of the most coveted career paths in international marketing. ESSEC Asia-Pacific’s MSc Marketing, Management & Digital (MMD) program has established a remarkable track record of placing graduates at prestigious luxury brands including Christian Dior, Cartier, and Moët Hennessy, where specialized curriculum, industry connections, and practical experience combine to create competitive advantages that distinguish graduates in the highly selective luxury employment market.

Luxury Industry Curriculum Foundation

The MMD program’s specialized focus on luxury marketing provides students with sophisticated understanding of heritage brand management, premium positioning strategies, and the cultural nuances that determine luxury brand success across diverse international markets. This academic foundation proves essential for careers where brand stewardship and cultural sensitivity directly impact business performance and consumer loyalty.

Students develop expertise in luxury consumer psychology, understanding how affluent customers make purchasing decisions and what drives emotional brand connections that justify premium pricing. This psychological insight proves invaluable for careers in luxury brand management, where understanding consumer motivation determines the effectiveness of marketing strategies and campaign success.

The program’s emphasis on experiential marketing aligns perfectly with luxury industry requirements, where creating memorable brand experiences often proves more important than traditional advertising approaches. Students learn to design experiences that reinforce brand prestige while building lasting emotional connections with discerning consumers.

Industry Partnership and Networking Advantages

ESSEC’s connections with luxury industry professionals create direct pathways to recruitment opportunities while providing ongoing exposure to industry trends, best practices, and career development insights. Guest lectures from luxury brand executives offer practical perspectives on industry challenges while creating networking opportunities that often lead to internship and employment prospects.

Yue Ning Ng, an MMD alumna who worked at L’Oreal as Regional Junior Product Manager, reflects on a project with the Asian Civilizations Museum, noting how those lessons served her well in her role: “We realized that luxury doesn’t have to be an actual good, it can be an experience or lifestyle as well.”

Regular industry events, luxury brand visits, and exclusive networking sessions expose students to professionals from luxury brands, demonstrating the program’s industry credibility and graduate quality to potential employers seeking exceptional talent for competitive luxury marketing roles.

Ziyang Wang, an alumna from the MMD class of 2022, gained valuable experience from projects with Tiffany & Co., which ultimately led to an internship with Christian Dior. She shared: “I gained valuable knowledge of the sector during these projects and was able to share my unique insights on the luxury industry with my interviewers.”

Industry Experience and Professional Placement

The program’s emphasis on real-world projects ensures graduates possess practical experience with luxury brand challenges through actual marketing campaigns, brand positioning projects, and consumer research initiatives that create compelling portfolio content.

MMD alumnus Antoine Habay joined Louis Vuitton as a Client Relations & Experience Assistant upon graduation, working with European and Asian stakeholders. Reflecting on his Digital Marketing Challenge project with Montblanc, he stated: “I appreciated establishing meaningful connections with the Montblanc team, who provided valuable feedback for our project, as well as insights about the luxury market in Singapore and advice to follow when dealing with such projects in the future.”

MMD graduates have secured prestigious positions across the luxury industry spectrum, supported by specialized career services including tailored interview preparation, portfolio development guidance, and alumni mentorship from luxury brand professionals who provide ongoing career guidance, referral opportunities, and industry insights that enhance placement success in the highly competitive luxury employment market.