A Program designed for Real-World Impact

After earning her undergraduate degree in Financial Markets and working with one of India’s fastest-growing D2C brands, Toshika Bansal was looking for a master’s program that went beyond theory. “I didn’t want to just learn about marketing—I wanted to do marketing,” she explains.

She found exactly that in ESSEC Asia-Pacific’s Master in Marketing Management and Digital (MMD) program, which combines cutting-edge curriculum with experiential learning. “From day one, we’re working on real projects, not just case studies. It’s immersive, hands-on, and constantly evolving to reflect industry realities.”

Courses are taught by industry practitioners, and each module is designed to apply theory to current market trends. In the entrepreneurship course, Toshika explored what it truly takes to launch a venture, while in the consumer research class revealed the role of AI and data ethics in shaping customer insights.

“We’re not just learning how to use tools like AI—we’re learning how to lead with them,” she says.

A Dual Passion: Luxury Meets Digital

Toshika is especially passionate about luxury marketing and its transformation in the digital era. “Luxury is no longer just about heritage—it’s about emotional storytelling and unforgettable experiences,” she shares. ESSEC’s course on Luxury Innovation deepens that perspective with insights from global research by Bain and McKinsey.

With India’s luxury market growing by 5–10% annually, Toshika sees immense opportunity to build deeper connections with a new generation of consumers. “Digital platforms give brands the ability to reach and understand diverse segments more effectively than ever before. It’s all about data-driven personalization.”

Entrepreneurship as a Mindset

Prior to joining ESSEC, Toshika worked for 21 months at Zouk, an Indian D2C brand, where she helped drive ad performance and retention strategy. She also interned with early-stage ventures in branding and campaign strategy. “Those experiences showed me how to connect brand identity with measurable results—and made me want to go deeper.”

At ESSEC Singapore campus, she continues to nurture this entrepreneurial spirit as the Secretary of the Entrepreneurship Club, where she leads sessions with founders and innovators. “Learning directly from entrepreneurs is one of the most valuable parts of the ESSEC experience. It’s not just inspiration—it’s preparation.”

A Global Community for Growth

What makes the MMD program stand out, according to Toshika, is its diverse student cohort, international exposure, and close industry ties. Being based in Singapore adds another layer of advantage. “It’s one of the most future-ready countries in the world—perfect for marketing students who want to stay ahead.”

Outside the classroom, Toshika balances her intense schedule with yoga and running. “Wellness is key to creativity,” she laughs.

Advice to Future MMD Students

Toshika’s message to future candidates is clear: “Be ready to push your limits.”

“This program is about stepping out of your comfort zone. You’ll be challenged to work in diverse teams, solve real-world problems, and think creatively under pressure. But if you’re curious, driven, and want to make a mark in marketing—you’ll thrive here.”

For Toshika Bansal, the MMD program at ESSEC Asia-Pacific is more than a master’s degree—it’s a launchpad for building a bold, innovative career in luxury and marketing.