MMD Student Vanessa Lai: From Global Paths to Purposeful Branding
Vanessa Lai’s MMD story on building global perspective in branding, fashion and the figure of luxury marketing.
ESSEC Alumni Vanessa IIoste: Human Resources Vice President Advocates for Diversity, Equity and Inclusion
Vanessa Iloste's journey from ESSEC to Sephora's HR leadership in Asia highlights her commitment to nurturing talent, championing diversity, and…
Building a Personal Brand While You Study
How students use LinkedIn, blogging, or speaking engagements to stand out.
The Real-World Projects Shaping ESSEC MMD Students’ Careers
ESSEC's Marketing Management and Digital (MMD) program transforms theory into practice through brand partnerships, competitions, and real-world…
Global Perspectives in Luxury Marketing: How the MMD Program Bridges East and West
ESSEC's MSc in Marketing Management and Digital (MMD) program offers a unique East-West perspective that prepares students for global luxury careers…
Brand Strategy Revolution: Building Asian Brands for Global Markets
ESSEC's MMD program prepares students to lead the global expansion of Asian brands through cultural adaptation strategies, digital-first marketing,…
Luxury & Lifestyle Marketing: Targeting Affluent Asian Consumers
ESSEC's MMD program develops expertise in luxury brand positioning, experiential marketing, and cultural nuances essential for success with affluent…